We are Honest Greens; an innovative, passionate, and rapidly expanding restaurant lifestyle brand with one mission: improve society through real food. We do things differently in our industry – embracing and creating new restaurant trends and technologies that allow us to make healthy food affordable, convenient, and incredibly delicious. We believe this will help people in our communities live longer, happier and more sustainable lives.
Over the coming years, we will be scaling our restaurants’ geographical and digital footprint to ensure that our customers can interact with our brand wherever they are. We aim to become a leading restaurant lifestyle brand in Europe with over 100 restaurants in the next 5 years. Our digital products which we’re building from the ground up are helping drive additional customer and revenue growth while maximizing operational efficiency, and ultimately play a role in how we’ll build the next generation of restaurants. We see this as an amazing opportunity to join the company as we build our product and scale globally.
We are in search of an exceptional Creative Director to drive the creative team for Honest Greens growing European business. In this leadership role you’ll be crucial to set the overall standards and direction for the creative execution of the team. Whether you’re an established Creative Director or looking to take the step-up, attitude and enthusiasm are as important as experience, as we look to build an enthusiastic and entrepreneurial team.
We are looking for someone who can blend highly strategic understanding and cross-channel ideation, with beautiful and progressive narrative, visual direction, detail-orientated execution, agency leadership, project ownership and hands-on creation. It’s a senior creative leadership role with a focus on best-in-class creative work and leading the team to deliver the very best output.
Working with our marketing team, you will be responsible for overseeing everything. From brand and campaign strategy, creative direction and concept development, copywriting, art direction, high profile stills + film shoots, campaign post-production, editing and animation, music development, and visual design for Honest Greens across the business.
This is an end-to-end, top to bottom role, meaning you’ll be in the fabric of absolutely everything across the project. That means doing everything from setting the global strategy and creative direction for the next big drop or presenting creative to the leadership brand team, all the way down to setting creative deck layouts, checking, and approving designs, copy and toolkits to ensure the highest level of creative standard across the board. This is a fast-paced, high output creative environment with an amazing team and a high level of craft and creative expectation. We do a lot, we do it fast, but we have fun doing it. We push boundaries, challenge briefs, work with amazing global talent to create beautiful work, and we truly care about what we do.
To be able to do the role you’ll need to have a strong understanding of Gen Z and Millennial audiences, you’ll have an appreciation for healthy living, you’ll have an affinity for a broad range of creative industries, and you’ll possess a lot of current experience delivering global campaigns across social and digital channels.
Does this sound like you? Do you particularly enjoy working with amazing people, having fun and are passionate about being part of the Real Food Revolution? If so, let’s talk.
In this role you will:
- Own the creative and strategic direction of all Honest Greens projects, in collaboration with Marketing.
- Lead and collaborate with the founders and leadership team to develop considered and effective creative approaches based on current cultural insights and a good understanding of the consumer & brand.
- Be a creative and channel specialist - understand the roles, opportunities, and production constraints of different content types across different channels.
- Run projects and pitches with minimal senior oversight - championing creative direction, intent and creative excellence whilst being aware of commercial pressures including resourcing, budget, and profitability.
- Oversee your team to help them deliver their best work. Know when to step in, know when to step back.
- Develop relationships and build a climate of trust, openness, and respect.
- Possess highly advanced communication skills to effectively present a point of view, using logic, empathy, and fact to craft a compelling narrative.
- Understand how individual projects fit into wider strategic and business goals, and how to prioritize workflows accordingly.
- Be an ambassador for the company both internally and externally.
- Proactively bring solutions to business problems you identify to the leadership team and take responsibility for implementing them.
What you need to be successful:
- Minimum of six years leading a major creative function.
- Demonstrated creative success in leading collaborative multi-functional teams.
- Considerable experience of European and Global projects.
- Exceptional information presentation (visual and written) experience.
- Experience in, and enthusiasm for, creating 360 campaigns from brief to delivery and beyond.
- A strong track record in large-scale project planning, including accurate estimation of team and time.
- Full working knowledge of and experience in brand, campaign, social, and digital campaign development.
- Ability to juggle multiple projects and to delegate work efficiently.
- Ability to work independently and as a member of a team.
- Excellent typography, layout, and design skill.
- Demonstrated communications expertise with exceptional verbal communication skills and a clear and persuasive writing style.
- Ability to organize, remain productive, manage multiple projects simultaneously, and have an immediate impact in a high-growth, fast-paced, entrepreneurial environment.
- You will bring energy, passion and optimism to your role and will ensure that you and those around you are motivated and enjoy working together.
- You are never afraid to speak your mind and are exceptionally clear when you do. You’re empathetic and will ensure that your comments are always fair, considered, and respectful.
- Fluent in Spanish and English, other second languages are a strong plus.
Benefits:
- Attractive wage and daily perks.
- Private health and dental care.
- Great office in the center of Barcelona (Diagonal/Augusta).
- Free daily food at honest greens.
- Very dynamic and challenging environment.
- International, open-minded, and united team.
- Hardware and tools needed to do the job.